As e-commerce marketplace Flipkart launches grocery in Mumbai, its owner Walmart has teamed up with Google Assistant to add voice-controlled shopping.
The new feature, Walmart Voice Order, is its latest salvo against Amazon and its dominant Alexa platform. Though the voice-enabled shopping feature has been unvieled in the US, analysts maintain it could be a matter of time for Walmart to introduce the feature for Flipkart in India.
Walmart customers will be able to buy groceries using a Google Assistant-enabled device, including smartphone and Google Home smart speaker. Last year, Walmart also announced a five-year strategic partnership with Microsoft for cloud services, to better compete with Amazon in the digital space.
The Indian e-commerce market is projected to be worth $65 billion by 2023, more than double that of $29 billion in 2018.