Ugly fashion is big business, but for shoes, it has now become something of an arms race. This week saw the launch of the $140 (£105) “Sport” Sock Croc – part Croc, part tube sock – and the Nike Benassi bum bag sandals, which appear to be just that.
Although aesthetically worlds apart, they do share some time-saving, practical principles. The Sock Croc is a collaboration between Crocs and 90s New York brand Alife, which bring together two elements of the ugly shoe trend in one – Crocs and sock sandals – while paying “homage to the socks-and-Crocs lifestyle”, whatever that is. The Benassi bum bag sandal, meanwhile, is a slider with a small zipped bum bag in lieu of a foot strap, allowing you to carry very small things on your feet.
While both sound like a joke fleshed out in a marketing meeting, and quite possibly both are – the fastest way to sell a pair of shoes, it seems, is to describe them as ugly – they actually mark a cornerstone moment for a trend that has become impossible to ignore. For one, it’s harder to find normal shoes than ugly shoes – see the clompy Balenciaga Triple S trainers, sky-high Crocs at Balenciaga, thigh-high trainer boots at this week’s Louis Vuitton Cruise show, and the trickle-down effect to the high street at Fila and Topshop. And, second, we seem to be witnessing a perfect storm of elective ugliness. Given ugly shoes are now interbreeding, it might be interesting to see where this trend goes next.
Regardless of how wearable this stuff is, it speaks of a change within the industry and suggests notions of beauty have shifted: that beauty and ugliness are not opposites, but rather aspects of the same thing; that prizing practicality over leg-slimming is OK; that heaven needs hell. Plus, it seems, the uglier the trainer the more on-trend it is, so you might as well commit. As most therapists would say, what is a “normal” shoe anyway?
Loewe’s curved toe trainers
Ugliness rating 10/10
Style rating 7/10
Heron Preston Ugg
Ugliness rating 3/10
Style rating 3/10
Chloé’s new Sonnie sneaker
Ugliness rating 8/10
Style rating 7/10
Dr Marten Cleater
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The Royal Ascot may be the most prestigious English horse race, but it’s also one of the biggest fashion events of Britain’s high-society calendar. Royals and socialites flock to the Berkshire green for five days of equestrian action and more importantly the fanciest fashions.
Ever since it’s inception in around 1711, the Royal Ascot has set the scene for exquisite sartorial style, but it must be noted, one can’t just turn up in any old thing, there’s a strict Royal Ascot dress code.
Women must wear dresses of an appropriate length, meaning just above or below the knee, dress straps must be a least 2.5cm thick (no spaghetti straps!), hats are serious business, no facinators, however a headpiece which has a solid base of 10cm or more in diameter is acceptable.
Meanwhile, for the gents, socks are a must, as are black shoes, a waistcoat must be paired with a tie (no cravats) and a black or grey top hat is to be worn.
Now you’re clued up on the fashion dos and don’ts, let’s take a look back at some of the most memorable fashion moments in the history of the Royal Ascot horse races.
Match point: the Duchess of Cambridge, Victoria Beckham, Serena Williams, the Duchess of Sussex and Anna Wintour Photograph: Guardian Design Team
From dreamy Ralph Lauren uniforms to all-white jumpsuits, your summer style directive is courtside SW19 – channelling Meghan and Kate, Anna Wintour and Serena Williams
Can we talk about the weather? Is there even any other subject right now? It is the beginning and end of every conversation. How marvellous it is, how lucky we are, obvs, segueing rapidly into the kicker: what on earth to wear? Holiday weather is a breeze when you are pulling a dress on over a bikini. But when you are still on-duty and expected to look smart, summer dressing is a challenge.
But as luck would have it, there is a masterclass on how to look smart in the summer being broadcast live from London for most of the day, almost every day, for the next fortnight. It’s called Wimbledon. While the rest of the country flails hopelessly around trying to figure out what to wear when your work wardrobe doesn’t suit the climate but your holiday wardrobe doesn’t suit the vibe, one corner of SW19 is showing us how it’s done.
Wimbledon is Britain’s best-dressed moment of the year. London fashion week has too many outsize trainers and miniature sunglasses; the Baftas has that baffling “it’s early February, I think I’ll stand outside in a strapless dress and no coat” goosebumpy thing going on; Ascot is Halloween for posh people. Wimbledon, on the other hand, is bona fide summer chic. And Wimbledon is more fashionable than it has ever been, because it lies at the crossing point of two axes of power in style this decade. SW19 is where the glamour of sport and the allure of the royal family come together – and the stock of both in fashion is at an all time high. The unstoppable rise of athleisure has made playing sport (or performatively watching sport, as exemplified by the royal box) more high-profile than ever. And the passing of the Wimbledon baton to a younger generation of the royal family (the Queen, not a tennis fan, has only ever attended four times) has amplified its profile by having coincided with the impact of the tennis-obsessed Middleton family in the royal landscape. Pippa Middleton is even more of a keen fan than her sister, and counts Roger Federer a close enough pal for him to have been a guest at her wedding last year.
If you don’t believe that strawberries and cream at Wimbledon now constitutes fashion’s top table, consider this. Serena Williams, the Duchess of Sussex, the Duchess of Cambridge, Victoria Beckham and Anna Wintour are probably the five most influential women in fashion in 2018, and the All England Club will probably play host to all five before next Sunday. Serena Williams, recent American Vogue cover star and currently to be seen in a Dior bodysuit on the cover of Harper’s Bazaar, is dominating early storylines on Centre Court as she returns from maternity leave. The new Duchess of Sussex, whose every public appearance leads to an instant sellout of whatever she wears, is a tennis fan (she attended in 2016) and pretty much a dead cert to support her friend Williams. The Duchess of Cambridge is a tennis nut and patron of Wimbledon. Victoria Beckham is a regular at the men’s final. As eight-times champ Roger Federer’s most loyal fan, Anna Wintour is sure to make an appearance as he defends his title. This is a power front row like no other. Oh, and Beyoncé – another friend of Williams, who has attended Centre Court as her guest – is in Europe, so don’t rule out a courtside cameo from the Carters, if they can carve out a moment from their tour schedule.
But the A-list are not the point, because what makes Wimbledon truly relevant to the business of getting dressed is that its fashion power does not derive from untouchable haute couture wardrobes. The joy of Wimbledon is that everyone is chic. The famous all-white dress code ensures that every on-court shot is a pure visual harmony. Then there is the Gatsby-esque dreaminess of the Ralph Lauren uniforms. Ballgirls and ballboys wear simple preppy navy polo shirts and polo dresses, while umpires and line judges wear blazers and smart cream slacks. The elegance of the uniforms is a lovely thing, because it makes those working at Wimbledon as central to the glamour of the place as the Duchesses in their Alexander McQueen tea dresses.
The many style lessons to be learned from watching Wimbledon begin, of course, with white. When you want to look cool and calm in summer, all-white is an excellent place to start. Who wouldn’t take style tips from Roger Federer, the snow-white Centre Court dream whose appearance at this year’s opening press conference caused a reporter to blurt out that he was looking “even more handsome than last year”? I have never mastered wearing white on holiday (incompatible with a regime of spaghetti vongole and pistachio ice-cream) but I have learned that when you want to look competent and chic, white is the simplest formula for summer power dressing.
Also, blazers. If you are still harbouring inverse snobbery against the blazer, take a good look at Wimbledon and then at yourself. It is true that if you wear a blazer with a striped shirt and a panama hat and ostentatiously expensive watch, you will look ghastly. But if, on the other hand, you wear a blazer with your normal wardrobe you will find it neatens the edges of your look in a pleasingly no-effort kind of way. The key is not to shy away from going full-on blazer and thereby end up in a boring suit jacket. Gold buttons? Great, wear the blazer with a white T-shirt and cropped trousers and gold hoop earrings. Double-breasted? Surprisingly flattering thrown over a sundress.
The Wimbledon “look” is smart, but not fraught. Even in the royal box, the dress code for female spectators is surprisingly relaxed. This makes Wimbledon an infinitely more useful template for what-to-wear-in-real-life than the royal enclosure, Ascot, with its compulsory millinery, or the Met Gala with its impossible dress codes (this year, if you recall, was Catholic chic). Self-Portrait is a popular label – Pippa Middleton wore one of their dresses last year, and Beyoncé the year before that – reinforcing its status as the home of formal-but-still-fun dresses. Sienna Miller in a cream Galvan jumpsuit, red lipstick and tortoiseshell sunglasses (2015) will forever serve as a reminder that the Talented Mr Ripley school of summer dressing takes a lot of beating.
This year’s Wimbledon is only just hotting up, but the fashion game is strong as ever. For day one, Mirka Federer teamed her deckchair-striped cotton shirt with a Gucci belt while Laura Carmichael wore a Ganni wrap dress: two strong summer looks, right there. The grass is green, the dress code is white – but this is a red carpet. Pour yourself a Pimm’s, and watch.
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