There are plenty of surveys about online shopping but one of the more overlooked trends is the amount people spend while inebriated. Given that we can now make major purchases from our sofas with the click of a button, this has happened to most of us at one stage or another. After a few glasses of wine or a couple of beers, we come home, whip out the laptop and purchase something we barely remember the next morning. The millennial-focused email newsletter “The Hustle” recently conducted a survey of more than 2,000 of its alcohol-consuming American subscribers to identify the key trends. They found that 79% of them have made at least one drunk purchase while the average annual spend per drunk shopper is $444. (Note that the respondents weren’t representative of the overall U.S. population, with an average income of $92,000, more than double the national average.) “The Hustle” estimates that drunk shopping could be worth billions a year to the U.S. economy.
Amazon is the platform of choice, used by 85% of the Hustle’s drunk shopping readers and it’s followed by eBay (21%) and Etsy (12%). Clothing and shoes are the most common purchase under the influence with movies and games the next most popular shopping categories. The survey also found that women (80%) are slightly more likely than men (78%) to shop while drunk and that generally makes sense as women are known to shop more, particularly online. The following map shows where people are spending the most on average per year with the south of the country immediately standing out. The survey found that Kentucky is the state with the highest average annual spend with $742.