Atul Sinha, SVP – Marketing, CaratLane said “We are witnessing a shift in trend among jewellery buyers. The impact of higher gold prices is not so much on jewellery that can be worn on a daily basis. There is a double-digit growth in demand for jewellery that women can actually wear every day rather than heavy jewellery or gold coins which typically end up in the locker. We are expecting an increase in footfalls and a further surge in online purchases in the next two days.”
Added Vijay Jain CEO, ORRA “Both the run up to Dhanteras and Dhanteras has been positive. While gold has seen a positive trend over last year platinum and diamond jewellery growth rates have been in excess of 30 percent.”
Aditya Pethe, director, WHP Jewellers said that they were expecting a 10% to 20% growth in footfall and since the day had started and it seems like we have met our expectations.
“People are opting for light weight jewellery in gold and diamond. Traditional Maharashtrian designs like Naths, Mohan Maal etc are preferred by traditional customers. We have also seen younger generation visiting the store. One more thing we noticed this year is that customers are not restricting themselves to dhanteras for gold shopping. When we look at the year on year sales, we are meeting the expected sales targets.” he said.
Pankaj Khanna, MD, Khanna Gems said “We are expecting a considerable growth of 15-20% in the diamond jewellery consumption this year, as an impact of the extensive marketing campaigns of diamond jewellery by the brands. On the other hand, the demand for gemstones & gemstone Jewellery will increase by 10-15% this year due to the increasing disposable income of Indians during festivals like Diwali & Dhanteras.