Goodbye, dyed to match. Flat, casual, vegan shoes — and a plethora of other creative options — are making their way down the wedding aisle.
As New York Bridal Week kicks off today, buyers and editors will view the latest crop of wedding wear that is likely to continue its pivot to a new kind of bride.
Past seasons have shown updated silhouettes: Think two pieces, jumpsuits and bridal tuxedos, as well as more casual — and affordable — dress options. And alongside them, the bridal footwear market is making its own updates that go far past the conventional white satin pump, with everyone from Toms to Jimmy Choo and Casadei taking a piece of the market.
“It’s a segment that needs to be approached with the same care as a main collection. We are not just facing one customer, we are facing customers all over the world who are facing multiple influences,” said Arianna Casadei, the daughter of Cesare Casadei, the brand’s creative director.
The young exec took charge of the e-commerce and global marketing and communications strategy for her family’s business in 2014. It was then that she realized the potential of the bridal shoe, after determining that the brand’s two biggest search keywords were “blade” (referring to the brand’s well known heel style) and “bridal.”
“We didn’t have a proper bridal collection. My grandparents and parents used just to design custom-made shoes for brides,” said Casadei. She began to build the brand’s unofficial offering of ready-to-buy bridal footwear piece by piece, adding essential sandal options to the mix and a variety of heel heights. “We saw that the attention was shifting from pumps to something that you can actually wear after the event,” she said.