From Sock Crocs to bum bag sandals: fashion’s perfect storm of shoe ugliness

Ugly fashion is big business, but for shoes, it has now become something of an arms race. This week saw the launch of the $140 (£105) “Sport” Sock Croc – part Croc, part tube sock – and the Nike Benassi bum bag sandals, which appear to be just that.

Although aesthetically worlds apart, they do share some time-saving, practical principles. The Sock Croc is a collaboration between Crocs and 90s New York brand Alife, which bring together two elements of the ugly shoe trend in one – Crocs and sock sandals – while paying “homage to the socks-and-Crocs lifestyle”, whatever that is. The Benassi bum bag sandal, meanwhile, is a slider with a small zipped bum bag in lieu of a foot strap, allowing you to carry very small things on your feet.

While both sound like a joke fleshed out in a marketing meeting, and quite possibly both are – the fastest way to sell a pair of shoes, it seems, is to describe them as ugly – they actually mark a cornerstone moment for a trend that has become impossible to ignore. For one, it’s harder to find normal shoes than ugly shoes – see the clompy Balenciaga Triple S trainers, sky-high Crocs at Balenciaga, thigh-high trainer boots at this week’s Louis Vuitton Cruise show, and the trickle-down effect to the high street at Fila and Topshop. And, second, we seem to be witnessing a perfect storm of elective ugliness. Given ugly shoes are now interbreeding, it might be interesting to see where this trend goes next.

Regardless of how wearable this stuff is, it speaks of a change within the industry and suggests notions of beauty have shifted: that beauty and ugliness are not opposites, but rather aspects of the same thing; that prizing practicality over leg-slimming is OK; that heaven needs hell. Plus, it seems, the uglier the trainer the more on-trend it is, so you might as well commit. As most therapists would say, what is a “normal” shoe anyway?

Loewe’s curved toe trainers

Loewe curved toe trainers.
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 Loewe curved toe trainers.

Ugliness rating 10/10

Style rating 7/10

Heron Preston Ugg

Heston Preston x Ugg.
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 Heston Preston x Ugg.

Ugliness rating 3/10

Style rating 3/10

Chloé’s new Sonnie sneaker

Chloé Sonnie sneaker.
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 Chloé Sonnie sneaker.

Ugliness rating 8/10

Style rating 7/10

Dr Marten Cleater

Dr Martens sandal.
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 Dr Martens sandal.

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I appreciate there not being a paywall: it is more democratic for the media to be available for all and not a commodity to be purchased by a few. I’m happy to make a contribution so others with less means still have access to information.Thomasine, Sweden

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as $1, you can support the Guardian – and it only takes a minute. Thank you.

[“Source-theguardian”]

Fashion: Put off by skimpy swimwear? Here are some fabulous alternatives

M&Co Plain Black Tummy Control Stripe Swimsuit, £30

AS WE creep ever closer to holiday season (yay!), you may have noticed – in the shops or on social media – that swimwear seems to be shrinking.

Swimsuits come with deep V-fronts and ludicrously high-cut legs, while bikinis are becoming even itsy-bitsier and teeny-weenier than ever.

That’s all well and good if you’re a tanned and toned celeb or a leggy model but what if you don’t want to flash your bum or side-boob or tan lines when you head off on hols?

The good news is, among this year’s swim collections, there are actually a lot of amazing options for those of us who need more a few inches of Lycra and strings or straps to keep our bits in place.

You can find a lot of great options online, and save money on your purchase with the use of a Shein discount code.

From sleek swimsuits to flattering bikinis, these stylish pieces will make you look and feel amazing this summer.

BLACK BATHING SUITS

We all know black clothes are super-slimming, and the same applies to swimwear, especially if you opt for a swimsuit that comes in a suck-it-all-in fabric. Black mesh is also great for giving the illusion of a bikini but with more support.

:: M&Co Plain Black Tummy Control Stripe Swimsuit, £30

:: Bluebella Aegean Swimsuit, £32

:: Fat Face Phantom Textured Swimsuit, £38

HIGH-WAIST BIKINIS

There’s a reason high-waisted bikinis are so popular with plus-size fashion bloggers – they’re fantastic for emphasising your waist and skimming over that lower midriff area that so many of us are keen to keep under wraps. Floral patterns and cute ruffle details make these two-pieces even prettier.

:: Simply Yours Halterneck Bikini Top, £26, and matching Strappy Bikini Brief, £16, Simply Be

:: Boux Avenue Adelaide Sling Bikini Top, £30, and matching High-waisted Bikini Briefs, £18

:: Junarose Ruffle Detail Halterneck Bikini Top, £28, and matching Bikini Bottoms, £24, Navabi

SUPPORTIVE BIKINIS

Blessed in the breast department? You’re probably going to want to steer clear of soft-cup triangle bikinis. Instead, look for bra-like tops with padded cups, underwiring and thick straps for ultimate support (and sexiness).

:: (Left) Curvy Kate Blue Stripe ‘Ahoy’ Halterneck Bikini Top £36, and matching Fold Over Bikini Briefs, £20; (Right) Curvy Kate Blue Stripe ‘Ahoy’ Balcony Bikini Top, £36, and matching Tie Side Bikini Briefs, £20, Swimwear365

:: Figleaves Riptide Underwired Twist Plunge Bikini Top, £28, and matching Riptide Twist Brief, £18

:: Lipsy Alice Bikini Top, £32, and matching Briefs, £20, Next

ONE-PIECE WONDERS

Combining candy colours and simple silhouettes, these bright swimsuits will help you channel modern pin-up glamour. Look for wrap and drape detailing that skims and slims.

:: Simply Yours Plait Bandeau Swimsuit, £35, JD Williams

:: Seaspray Lagoon Ombre Draped Strapsuit, £78

:: Matalan Stripe Tie Front Swimsuit, £16

[“Source-irishnews”]

I was addicted to online shopping! This is how I controlled it

Online shopping, that’s the new bug under the list of behavioural addictions. Some people indulge in it because they hate to invest time and step out to shop, while some do it because of its massive variety and accessibility. However, studies say that the trend has caught particularly with stressed individuals as shopping on the net can provide instant gratification. Whatever the root cause, it is not something that should be taken lightly. A reader of ours, Meha Sindhwani, shares with us her encounter with online shopping addiction and how she chose to combat it.

I have been in a media organization for three years now, the industry that is known to be abreast with everything that goes viral. Also, not to mention, media industry is also known for the high scores of stress it gives to its employees. Though I don’t have hard fact to support my argument but I really think that stress, at least in part, comes from the unfamiliar nature of our job. We never know what may trend or happen in the next second. This has us glued to our seats, overwhelmed by the speed at which the world is moving.Though I like what I do but I would not deny that since the time I have been here, my stress levels have only gone up. I didn’t realize it when it was actually happening but only now that I look in the rear view. And, this stress had many forms of manifestations.

My job required me to stay active on social media platforms. I never realized when I became a junkie from someone who would even browse Facebook just thrice in a week. Being on the mobile so much, I would often browse the various shopping advertisements that showed on my social media feeds. And honestly, I couldn’t help but visit their websites and download their apps.

It started with an order or two every month for the first few months. I loved to order online because it started giving me a happy hit. My most favorite part would be the delivery, which I mostly got done to my office only. All those memes that exaggerate the sense of waiting for an online order, that’s actually me. No kidding.

So gradually, the frequency of my online shopping increased to once in every week. I realized that this was becoming a problem when, towards the end of the month, I would be bankrupt and I would still order clothes, or accessories, or footwear or something or the other, making the payment through my credit cards. And let me tell you, I have never been a credit card person.

Three months went by like this. I paid my credit card bills which would usually be not beyond a certain limit. Then, in the fourth month, I ended up not just crossing that limit, but also doubling it. But I wouldn’t say I was surprised. I knew what I was doing; just that, I couldn’t control it. Some signs that I felt particularly in that month included:

– Browsing shopping apps while travelling, before sleeping and after waking up, basically at all times I could spare. I was surprised myself when during one of the routine night calls, I disconnected because I was sleepy but post that, I browsed a shopping app for 45 minutes.

– Online shopping started making me feel happy. I started looking forward to the time when I would be idle, sometimes just to browse those apps and not even shop.

shutterstock_541434475 shopping online

– Clicking on ‘Buy’ often accompanied guilt and did not take into consideration my financial situation.

– I stopped telling my mother what I bought because she would scold me.

– My cupboard was flowing with clothes, many of them unworn so far and I had to get two new jewellery boxes to contain my accessories.

After having to pay the debilitating bill, I decided that this could not continue anymore. Immediately, I uninstalled all the shopping apps from my phone and reported all their advertisements that stared back at me on social media platforms.

But, by doing so, I was only eliminating my possibility of shopping and not the cause of my shopping problem. I didn’t know how to do that and so, I sought advice from a friend who was pursuing a Phd in psychiatry. It was then I realized that my habit was stemming from stress, majorly at workplace and also because of a recent break-up that I had had, which I earlier thought wasn’t as traumatic as it perhaps was.
I would shop in order to pleasure myself and because the pleasure wouldn’t last, I had to shop again. This was my coping mechanism as it gave me little adrenaline rushes every time I received an order. This has also been proven by many studies, such as one by the University of Michigan Ross School of Business. It said that online shopping reduced sadness. Another one by The Huffington Post concluded that every third person shops online to deal with stress.
My friend told me to reroute my mind, which meant that I needed to destress and unwind. She recommended that I do yoga and whenever I get an impulse to shop, I should recognize the underlying negative emotion that’s driving it. Once I know what the emotion is, I can either write about it, talk about it with a friend or just acknowledge it because even that apparently helps. And yes, it did.
It’s been six months since I have not shopped even a single thing online and I am really happy that I could come this far. Not that I will never shop online now. I will, but only much less frequently and when I really need to buy something and it is a necessity, not otherwise.

[“Source-timesofindia”]

Sophie Turner, Emilia Clarke, Maisie Williams turn heads at Kit Harington-Rose Leslie wedding

Here’s the dress Rose Leslie wore to marry Kit Harington. A vision in white lace, right? And that flower crown! (Instagram)

Congratulations Kit Harington and Rose Leslie! The Game of Thrones couple got married on Saturday at a church ceremony in Aberdeenshire, Scotland. And the photos are absolutely gorgeous. From Kit’s dapper topcoat to Rose’s stunning long-sleeved lace gown, the newlyweds dressed to impress.

And it looks like the whole Game of Thrones family — that is, Emilia Clarke, Sophie Turner, Maisie Williams, Malin Akerman, Jack Donnelly, and Peter Dinklage — showed up in stunning wedding guest ensembles you won’t easily forget.

Heading off to a fancy get-together soon and in need of some occasion dressing inspiration? We have rounded up the best looks from Kit Harington and Rose Leslie’s wedding. Below, a look at who wore what at the celebrations.

The bride chose an Elie Saab gown for the big day with sheer long sleeves, lace overlay, a belted waist, and a dramatic skirt. Rose tied the look together with a delicate flower crown, which perfectly matched her bridal flower bouquet.

Kit looked dapper than ever, trading his woolly Night’s Watch furs for a sleek tuxedo and still sporting his Jon Snow hair.

On-screen siblings Sophie and Maisie both wore unexpected colour-coordinating outfits, with Sophie in a bright red mini dress paired with black over-the-knee boots and Maisie in a silky black suit.

Emilia aka Khaleesi wore a gorgeously retro corset-style leaf-printed pink silk dress and matching long coat. She wore her Khaleesi-blonde hair down in a bob. So stunning!

[“source=hindustantimes”]

Here’s how online shopping websites are planning to deal with frauds

Related image

-commerce companies are focusing on artificial intelligence and virtual reality with a view to cut logistics costs and identify fraudulent orders, said a report by global auditing and consulting firm PwC.

With an emerging middle-class population of more than 500 million and approximately 65 per cent of the population aged 35 or below, India represents a highly aspirational consumer market for retailers across the globe, said the PwC TechWorld report.

“E-commerce players are revamping their technology strategies to maintain their competitive edge. Most e-commerce platforms are upping their investments in areas such as conversational commerce, artificial intelligence (AI), virtual reality (VR)/augmented reality (AR) and analytics technologies,” it said.

It observed that to identify fraudulent orders, reduce return rate and also cut down on logistics cost, e-commerce companies are investing in robotics and AI heavily.

“AI-based voice-based shopping in vernacular language enables deeper customer engagement and smoothens the transition from offline to online by overcoming the language barrier,” it added.

Then there is advanced analytics that allows for better optimisation of stock management as well as customisation of content based on data-driven understanding of consumers’ online behaviour and preferences.

Also, there are blockchain technologies that improve fraud detection and enable companies to offer a secure and transparent online medium as it helps in determining authenticity in multi-party transactions and expedite payment settlement, PwC said.

“Almost all customer interaction for online retailers occurs via phone or email and involves banking information or personal data, e-commerce sites are particularly vulnerable to cyber-attacks.

“Given the recent episodes of data breaches and alleged misuse of customer information, the need for adopting appropriate security measures has escalated significantly,” said Sandeep Ladda, PwC India Partner

The report further highlighted that frauds or data thefts cause not just financial loss but also reputation damage and consequently loss of business, which is detrimental in today’s global digital economy.
According to research from the Ponemon Institute, in 2017, India recorded the largest average number of breached records at 33,167 (global average = 24,089).
[“Source-gadgetsnow”]

Groom Was “Scared” Of Lightening, So Bride Calls Off Wedding

Groom Was 'Scared' Of Lightening, So Bride Calls Off Wedding

Three people from bride’s side were arrested and sent to jail for attacking the groom’s side.

PATNA: In a bizarre incident, a bride in Bihar’s Saran district refused to marry her groom after he seemed “scared” following a lightning strike that resulted in a violent clash between the members of the two families, police said on Friday.

Renu Kumari (name changed) of Chitrsenpur village under Sonepur police station refused to marry the groom when he stated that he was afraid after a lightning strike in a nearby field two days ago.

This shocked the groom’s relatives as some marriage rituals had already been solemnised. They protested but were attacked by the bride’s side.

“After (the) lightning (strike), the groom behaved as he was afraid of it. The bride publicly announced she would not marry him, citing his unusual behaviour,” a police officer said.

The officer in-charge of the police station, Sidheshwar Azad, said three people from bride’s side were arrested and sent to jail for attacking the groom’s side. This is the first time such an incident has been reported from the state

[“Source-ndtv”]

Online mattress companies defy age of online shopping by opening brick-and-mortar stores in Denver and across country

Eddie Machuca tries out one of ...

Eddie Machuca tries out one of the beds in the Amerisleep showroom inside Park Meadows mall June 24, 2018. Amerisleep, an online mattress company based in Phoenix, has opened several brick-and-mortar stores, including the one that opened last month in Lone Tree.

The internet opened up an entirely new marketplace for businesses as smartphones proliferated and broadband moved into rural America.

And it wasn’t just services such as airline tickets and hotel reservations — anyone can set up shop on digital Main Street and hock their wares to customers who are passing by, or in this case, swiping or clicking by.

Few industries have capitalized on this trend more than mattress makers. You see the ads on websites or Facebook, and hear them on the radio. They are everywhere. The best sleep of your life for a reasonable cost all shipped to your door. Rolled tightly and made of foam blends rather than traditional wire springs, these mattresses slide out of the box and in a few hours expand to full size.

And now, building on their success, some online-only mattress retailers are trending the other way and setting up shop in brick-and-mortar stores, some in Denver.

And, as you’d expect, doing it with the same nontraditional approach they started with in the online world.

Take online retailer Amerisleep, which is opening its first Denver area store at the Park Meadows mall in Lone Tree on Saturday, June 23. There, customers can enter “Dream Suites” where they can nap in private for as long as they want while trying out one of five mattress models.

“One of the most frequent questions I get (from customers) is, ‘Is there a store I can go and try out one of your mattresses?’ ” said Joey Holt, co-founder of Amerisleep, which also has stores in Austin, Texas, and Arizona’s major cities.

People spend about a third of their life sleeping, so testing a mattress before purchase is paramount to many customers.

“Eighty percent of mattresses are still sold in stores,” Holt said. “Stores allow people to have those in-person conversations and create relationships that you can’t create online.”

Denver offers Amerisleep and other online mattress companies a large customer base as one of the nation’s second most rested states.

“Denver aligns with our three pillars: sleep, exercise, and nutrition. Colorado is the second most rested state, the least obese, and has some of the healthiest restaurants in the country,” said Holt.

The decision to partner with furniture stores and open their own brick-and-mortar locations goes largely against the grain as many other industries struggle to compete with online retailers and are investing more resources into online marketing and sales.

Physical store fronts and on-site locations have the added benefit of bringing in walk-in traffic and driving awareness that wouldn’t exist otherwise.

Other online mattress companies like Leesa, Boll and Branch and Casper also are beginning to establish physical footprints, wanting to catch some of that foot traffic and also to provide the opportunity for customers to grab a catnap.

Casper has a store in Cherry Creek mall, one of its 18 locations throughout the country, that also allows customers to try out their mattresses and catch a few z’s in the privacy of their makeshift bedrooms.

Leesa is also in Cherry Creek mall. The company has partnered with West Elm furniture store, opting to sell its mattresses in an established retail space.

Later this summer, Amerisleep plans to open another a location in Cherry Creek alongside Casper and Leesa.

“Furniture is an aesthetic that people want to touch, feel, and sit on,” said David Wolfe, CEO and co-founder of Leesa. “Our West Elm partnership gives customers the knowledge that if they want to try a mattress, they can.”

As mavericks who upended the traditional mattress-selling business model, it’s not surprising that Wolfe and Holt have a different perspective from those selling traditional brands.

“Many traditional mattress stores made it very difficult to differentiate between mattresses,” Wolfe said. “We give people the opportunity to research and shop from the comfort of their own home, but we’ve picked one partner where they can go and try it in-person. We’re building relationships and building understanding.”

Holt said AmeriSleep was attempting to “elevate the customer experience.”

“Our goal is to redefine how mattresses are purchased and sold in stores,” said Holt. “With the current landscape you either have one or two options or 50 to 75. Trying a mattress in-store can be kind of awkward. Our approach is much more customer focused.”

[“Source-denverpost”]

UAE’s online shopping sites try to win over loyalty

Mujeeb Rahman, chief operating officer at Bebuzzd, a loyalty programme solutions provider, warns that simply copying Amazon or any other industry leader may not work.

Dubai: What sort of online shopper are you? One who sticks with a specific portal for as many of your shopping requirements as possible? Or are you the sort checking out price comparison websites to see which has the best deal on offer?

Image result for UAE online shopping sites try to win over loyalty More second-tier online retailers are creating rewards schemes that will prompt shoppers to remain with them rather than chase a deal elsewhere.”

 – Mujeeb Rahman | Chief operating officer at Bebuzzd 

Now, these online portals are trying to decide what sort of shopper you want to be. And to do so, they are using a key strategy their brick-and-mortar rivals in the UAE have been using for years now — loyalty programmes.

 

 

“More second-tier online retailers are creating rewards schemes that will prompt shoppers to remain with them rather than chase a deal elsewhere,” said Mujeeb Rahman, chief operating officer at Bebuzzd, a loyalty programme solutions provider.

“These e-retailers are offering up to 10-15 per cent [on the transaction] as rewards compared with a 0.5-1.5 per cent that one of the bigger retailers — brick-and-mortar and online — currently offer.

“Online loyalty schemes are still trying to find their feet in the UAE — but with more and more shoppers being found there, it’s only a matter of time before e-retailers place more emphasis on winning loyalty.”

The reasons are clear enough. These e-retailers want to be on the right side of a formula — the “80:20” — that has worked successfully in the retail business over the years.

Under this, 20 per cent of customers of a business account for 80 per cent of its transactions. These customers are thus less likely to look elsewhere for a product or service and will not be swayed by one-off discounts.

This is why playing the loyalty card is so important. Win over enough of these committed — in other words, loyal — shoppers, and the portal stands a better chance of remaining in business.

“There could be many other factors that compel a shopper to choose a particular shopping site, but if they can offer a compelling rewards/loyalty scheme, it provides another attraction,” said Rahman.

They had better start doing so. There has been so much of speculation that souq.com/Amazon could use its basket of ‘Amazon Prime’ premium services to go after market share in the region. This is a tactic that the US e-retailer has deployed to its advantage elsewhere, and there’s no reason why it won’t work in these markets.

Going forward, it won’t be enough to be a plain-vanilla sort of shopping portal, selling the same kind of things at more or less the same prices. Some competing point of difference needs to be there.

Grocery shopping, especially the fresh produce, and quick delivery is one category that portals are working on to win over customers. The thinking is that grocery offers can raise the transaction volumes immeasurably and, if played right, retain customers too. To date, no regional online shopping platform has got a lock on this category as yet, which makes the stakes higher.

But Rahman warns that trying to copy an Amazon or any other industry leader need not work. “Amazon/souq.com already has the scale and other portals need to come up with schemes that will not be a burden on their operations,” he added. “One can’t just promise same-day delivery and free shipping just because Amazon can do it.”

Yet, for online vendors, there are some inbuilt cost benefits compared to their brick-and-mortar rivals. “They don’t have to spend integrating user data because that already comes with an online shopping transaction,” said Rahman. “But brick-and-mortar retailers don’t have that advantage — they have to do everything from scratch in the data collection and integration.

“What online vendors need to work on is create loyalty/rewards schemes that people will want. In online selling, it’s never about the first-time buyer — what counts is the repeat shopper.”

An e-gift could be headed for your smartphone

Digital gifting could well be the next big thing headed your way… via your smartphone. You can thank the young for making it happen,

“It has been largely driven by millennials as it fits their online and mobile-centric lifestyle,” says a report by Bengaluru-based Qwikcilver, a prepaid gifting service platform.

“Digital gifting has become necessary for this younger audience, to make both online and offline purchases, and for online gaming as well. With millions of users worldwide accessing digital commerce from mobile phones, it’s a phenomenal opportunity for small and medium-sized businesses.

“Digitised plastic gift cards are still a mainstream avenue for most retailers globally but pure digital cards are increasingly popular, particularly from younger audiences — the market, like many others, is becoming virtual.”

[“Source-gulfnews”]

The big beachwear battle: Insta-kaftans v Love Island cutouts

 From left: a Topshop swimsuit, Love Island’s Samira Mighty, a cutout piece from Topshop, kaftans from & Other Stories and Zara, and a 1970 image of Talitha Getty in Marrakech. Photograph: Patrick Lichfield/Condé Nast/Guardian design

There is a standoff in swimwear this summer, between reality TV-style bodycon and boho waftiness. Which side will you be on?

beachwear
 From left: a Topshop swimsuit, Love Island’s Samira Mighty, a cutout piece from Topshop, kaftans from & Other Stories and Zara, and a 1970 image of Talitha Getty in Marrakech. Photograph: Patrick Lichfield/Condé Nast/Guardian design

Beachwear has gone Montagues v Capulets this summer. Two holiday looks are vying for supremacy, although they are not alike in dignity. In the Capulet corner is the kaftan crew: influencers who appear to be permanently on holiday and permanently covering up in a kaftan. File glossy-magazine editors here. One former Vogue editor, Pippa Holt, has even set up her own kaftan brand. On the Montague side is the Love Island look, all cutout swimsuits, thongs, high-cut bikinis and lots of flesh (Romeo and Benvolio would totally fit in at the villa, by the way).

Talitha kaftan, £350, from Matchesfashion.com.
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 Talitha kaftan, £350, from Matchesfashion.com.

This year, the fight over your beach look isn’t just about fashion companies trying to make you buy more stuff. It is notable because, until recently, to be fashionable in your holiday selfie required diaphanous layers – in line with the rest of fashion. And the wafty look – technical term – has now reached the beach. Two summers ago, the bikini was usurped in fashion terms by the sleek swimsuit. Earlier this year, the kaftan was declared the statement piece of the summer.

But Bella Hadid, Emily Ratajkowski, the population of Love Island and the costume designer behind Netflix’s 1980s wrestling hit Glow clearly didn’t get the memo. Here, you will find high-cut thonged bikini bottoms, a significant amount of underboob and swimsuits and leotards with cutouts across the stomach. If you catch up with the villa antics while second-screening Asos, Missguided or Boohoo, you will spot similar styles. Both Asos and Topshop have reported an increase in sales of high-leg and what Topshop calls “sexier styles” across swimwear. Covering up, as per fashion’s diktat? No thanks.

What women wear on the beach is about more than just the weather, swimming lengths or building sandcastles. In fact, it could be argued that in the woke generation’s ongoing debate around whether it is more empowering to show your body or cover it up, the beach battle shows personal choice is winning.

Cutout swimsuit, £70, Topshop.
 Cutout swimsuit, £70, Topshop.

As anyone who has watched the World Cup knows, however, it is always more fun if you pick a side. If you are wavering, l​et your average weekday evening steer you. Montagues will, of course, be tuning in to ITV2 every night at 9pm to watch the likes of Georgia, Dani and Laura hang out by the pool. They avidly stalk – sorry, follow – Kendall Jenner and Ratajkowski posing in bikinis and thong swimsuits on the decks of yachts, and browse shopping sites to find their own version. Topshop has a cutout swimsuit designed for underboob exposure and – for those unconcerned with tan lines – a red swimsuit with a beachball-size hole in the middle. Just add a water bottle and intense chat on a rooftop to serve up some Love Island realness. Or dip a toe in the water and try a 1990s beach favourite – a highlighter-coloured bikini with a high-leg cut in a crinkle fabric, now on Asos for £26.

Capulets, meanwhile, probably do not watch TV, not even on their laptop. They are more likely to spend Monday night meditating for half an hour before turning the light out at 8.30pm to get their zeitgeisty 11 hours sleep. This is the fashion insider, wellness-y take on beach looks – one that is more likely to be accompanied by factor 50 and shade from an XL straw hat than full sun and lounger.

Instagram influencer Pernille Teisbaek.
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 Instagram influencer Pernille Teisbaek. Photograph: Loewe

Inspo comes from the kind of influencer – Pernille Teisbaek, Camille Charriere – who gives good boho-jetset vibes. Liz Hurley is a perennial, as is Talitha Getty on a rooftop in Marrakech in 1969. Or there’s Sarah Harris, deputy editor of Vogue, whose recent break in Lake Como featured selfies in no less than three equally chic kaftans. They might have been designed by Holt, or possibly Lazul, a beach-friendly label where kaftans come in at around £500. Matchesfashion.com reports that the £350 Amyra dress by the appropriately named Talitha label – half-dress, half-kaftan – is a favourite. Regular folk, meanwhile, might be buying theirs from Other Stories, Mango or Zara.

So what does the great swimwear divide mean when it comes to the state of the country? The Love Island look is the disruptor, one that ruffles the respectable crowd. A leisure centre in Somerset even felt moved to ban thong swimwear. It shows that lots of young, body-confident people – especially those on reality TV shows – will always want to show off their bodies, no matter what the fashion people say. The kaftan, meanwhile, suggests there will always be a section of the population who wants to be Getty on that rooftop. Like we said, whatever works.

This article contains affiliate links, which means we may earn a small commission if a reader clicks through and makes a purchase. All our journalism is independent and is in no way influenced by any advertiser or commercial initiative.
The links are powered by Skimlinks. By clicking on an affiliate link, you accept that Skimlinks cookies will be set. More information.

[“Source-businessoffashion”]

Just Sonam Kapoor Shopping For A Snack Wearing A Stunning Saree. See Throwback Pic

Just Sonam Kapoor Shopping For A Snack Wearing A Stunning Saree. See Throwback Pic

Sonam Kapoor was last seen Sanju (Courtesy sonamkapoor)

Actress Sonam Kapoor took a trip down the memory lane and fished out a BTS photo of herself from the sets of PadMan. Sharing the throwback memory on Instagram, Soman captioned the photo: “Shoots make me hungry.” She accompanied the post with hashtags “#ThrowbackThursday” and “#BTSPadMan”. In the photo, Sonam, draped in a saree, can be seen scouting the shelves of a departmental store to grab a quick snack between the shots. “Sonam reaching out for some chips,” It’s making me hungry too,” and “Shopping time,” are some of the comments on the photo. Sonam Kapoor’s photo has been liked by over 224,794 fans in less than five hours

[“source=marketingweek]